Live Campaigns Running Now

Stop Posting.
Start Growing.

Most African businesses spend money on digital marketing and have nothing to show for it. We build data-driven campaigns that turn your marketing budget into measurable revenue — not just likes and impressions.

Facebook Ads
Instagram
Google Ads
LinkedIn
WhatsApp
SEO / Content
Ongadi Marketing Dashboard
LIVE
Overview
Campaigns
Audience
Reports
Reach
84.2K
↑ 32%
Leads
1,248
↑ 18%
Conv. Rate
4.7%
↑ 1.2pt
ROAS
5.8×
↑ 0.9×
Revenue from campaigns · 30 days
Traffic by channel
Google
72%
Facebook
45%
Instagram
38%
Organic
28%
CampaignSpendLeadsStatus
Q4 Brand Awareness
KES 45K
312
Active
Product Launch · FB
KES 28K
186
Active
SEO Content Series
98
Ongoing

The Hard Truth

Busy Marketing
≠ Effective Marketing

Most businesses post every day, run occasional boosts, and wonder why it's not working. Here's what's actually going wrong.

You're boosting posts, not running ads

Boosted posts reach people who already like you. Real campaigns reach the people who don't know you yet but need exactly what you sell.

No tracking means no learning

If you don't know which ad drove which sale, you're flying blind. You keep spending on what feels good instead of what actually works.

Wrong audience, wasted budget

Generic targeting means you're paying to reach people who will never buy from you. Precise audience research changes everything.

Great content, no strategy

Posting consistently without a content funnel is activity, not marketing. Every piece of content needs a purpose and a next step for your audience.

Average client results · Before vs. After
Before Ongadi Studios
0.4%
Click-through rate
KES 1,800
Cost per lead
1.2×
Return on ad spend
3.2%
Email open rate
After Ongadi Studios
3.8%
Click-through rate
KES 320
Cost per lead
5.4×
Return on ad spend
38%
Email open rate

Based on average results across active clients within 90 days of engagement. Individual results vary.

What We Do

Every Channel
That Moves the Needle

We don't offer everything — we focus on the digital channels that drive real results for African businesses at every stage of growth.

Paid Social Advertising

Facebook, Instagram, and LinkedIn campaigns built to acquire customers — not impressions. Every KES tracked to results.

  • Audience research & segmentation
  • Creative strategy & ad copywriting
  • A/B testing & continuous optimisation
  • Conversion tracking & pixel setup
  • Monthly performance reports
Facebook · Instagram · LinkedIn
Google Ads & PPC

Search, display, and YouTube campaigns that put you in front of people actively looking for what you sell — right when they're ready to act.

  • Keyword research & bid strategy
  • Search, display & shopping campaigns
  • Landing page optimisation
  • Negative keyword management
  • Quality Score improvement
Google Search · Display · YouTube
SEO & Content Marketing

Long-game search visibility that compounds over time. We build authority through strategic content that ranks and converts — in African markets specifically.

  • Technical SEO audit & fixes
  • Keyword strategy for African markets
  • Content calendar & blog production
  • Backlink building & authority growth
  • Local SEO for African cities
Google · Bing · Blog · Local
Email & WhatsApp Marketing

Direct-to-inbox marketing that nurtures leads, re-engages customers, and drives repeat business — using the platforms Africans actually use every day.

  • Email list building & segmentation
  • Automated welcome & nurture sequences
  • WhatsApp broadcast campaigns
  • Promotional & newsletter campaigns
  • Deliverability optimisation
Mailchimp · WhatsApp · SMS
Social Media Management

Consistent, on-brand content across your platforms — planned, created, scheduled, and reported on. Your social presence on autopilot.

  • Monthly content calendar
  • Graphic design & copywriting
  • Community management & responses
  • Hashtag & reach strategy
  • Monthly analytics report
Facebook · Instagram · LinkedIn · X
Analytics & Reporting

Clear dashboards and monthly reports that show exactly what your marketing is doing — revenue, cost per lead, ROAS, and actionable recommendations.

  • GA4 & Meta Pixel setup
  • Custom dashboard creation
  • Monthly strategy calls
  • Competitor benchmarking
  • ROI attribution modelling
GA4 · Meta · Data Studio

Our Approach

Data First.
Creative Second.
Results Always.

We follow the money. Every decision we make for your campaigns is backed by data, tested against reality, and optimised based on what actually works.

01

Audit & Understand Your Business

We start by understanding your product, your customers, your sales process, and what you've tried before. Marketing without this foundation is guesswork.

02

Build the Tracking Foundation

Before spending a single shilling on ads, we set up proper conversion tracking. If you can't measure it, you can't improve it — this step alone changes everything.

03

Launch & Test Aggressively

We test multiple audiences, creatives, and messages simultaneously — letting the data tell us what resonates with your specific African market.

04

Optimise, Scale, Report

Weekly optimisations, monthly strategy calls, and clear reports showing exactly where your money went and what it generated. No vanity metrics, ever.

Campaign Performance · This Month
Updated every 6 hours · Nairobi target market
Spend
KES 68K
On budget
Revenue
KES 392K
↑ 28%
ROAS
5.8×
↑ 0.4×
Conversion Funnel
Impressions84,200
Clicks3,198
Leads1,248
Sales312
CTR Trend
CPL Trend

Platforms We Master

Wherever Your Customers
Spend Their Time Online

Facebook Ads

Africa's largest social network. Laser-targeted audience segments, retargeting, and lookalike audiences for maximum reach.

Instagram

Visual storytelling, Reels, Stories, and shopping. Perfect for consumer brands building identity and driving discovery.

Google Ads

Capture high-intent buyers on Search, reach new audiences on Display, and retarget across the web with precision.

WhatsApp Marketing

Africa's most-used messaging platform. Broadcast campaigns, automated sequences, and customer re-engagement at scale.

LinkedIn Ads

B2B targeting by industry, seniority, and company size. The most powerful platform for reaching African decision-makers and executives.

TikTok & YouTube

Video-first advertising for brands targeting younger African audiences. High-impact, low-CPM reach where attention is growing fastest.

SMS & Mobile Ads

Reach Africans on any phone — smart or feature. SMS campaigns, USSD promotions, and mobile display networks for maximum market coverage.

Programmatic & Display

Automated ad buying across thousands of African and global websites. Brand awareness at scale with frequency capping and contextual targeting.

5.8×
Average return on ad spend across active clients
–82%
Average reduction in cost per lead after 90 days
Average increase in qualified leads per month
90d
Typical time to see material results
"

We had been running Facebook ads ourselves for two years and getting KES 1,800 per lead. Three months after Ongadi Studios took over, we were paying KES 280 per lead and the quality was better. They didn't just run ads — they rebuilt our entire funnel from scratch.

AO
Adaeze Okonkwo
Marketing Director · Lagos E-commerce Brand
KES 1,800→280
Cost per lead
5.4×
ROAS achieved
3 months
Time to results

Retainer Plans

Simple, Transparent Pricing.
No Lock-In Contracts.

All plans are month-to-month. We earn your business every month — not through a 12-month contract.

Tier 01
Starter

For small businesses that want a professional presence and a steady stream of leads without a big ad budget commitment.

  • 1 paid social channel managed
  • Ad spend up to $500/month
  • 8 social media posts/month
  • Monthly analytics report
  • WhatsApp & email support
Get Started
Most Popular
Tier 02
Growth

For growing businesses ready to scale leads and revenue across multiple channels with a dedicated strategy.

  • 3 channels managed (Social + Google)
  • Ad spend up to $2,500/month
  • Full content calendar (20 posts)
  • Email or WhatsApp campaigns
  • Bi-weekly strategy call
  • Custom analytics dashboard
  • SEO monitoring included
Get Started
Tier 03
Scale

For brands that are ready to dominate their category — aggressive multi-channel strategy, full creative production, and dedicated account management.

  • All channels managed
  • Ad spend up to $10,000/month
  • Full creative team included
  • SEO + content production
  • Weekly strategy & reporting call
  • Dedicated account manager
  • Competitor intelligence reports
Get Started

FAQ

Questions We
Always Get Asked

Straight answers to straight questions. No fluff, no sales speak.

Talk to a Strategist
How long before we see results?
Paid ads typically show early results within 2–4 weeks as we test and optimise. Material ROI improvement usually happens by month 2–3. SEO takes 3–6 months to compound. We're honest about this upfront — there are no overnight miracles in marketing, only disciplined execution.
Do you manage our ad budget, or do we?
Your ad spend goes directly into your own accounts (Facebook Business Manager, Google Ads) — we never hold your money. Our monthly retainer covers strategy, creative, management, and reporting. You have full visibility and control of your spend at all times.
Can you work with a small budget?
Yes. We've run effective campaigns on KES 15,000 per month in ad spend. Smaller budgets require more precision — tighter targeting, stronger creative, and smarter channel selection. We'll tell you honestly if your budget isn't enough to reach meaningful results for your goals.
Do you create the ad content yourselves?
Yes, on Growth and Scale plans. Our in-house team handles copywriting, graphic design, and basic video editing. On Starter plans we work with assets you provide, or you can add a content creation package. Good creative is half the battle — we take it seriously.
What makes your approach different for African markets?
We understand African consumer psychology, purchasing patterns, and platform behaviour — which varies significantly from Western markets. We know that WhatsApp is a conversion channel, not just a messenger. That mobile-first isn't optional, it's everything. That trust signals differ. And that copying Western ad templates doesn't work here. That's our edge.

Let's Grow Your Business

Stop Guessing.
Start Growing With Data.

Start with a free marketing audit. We'll review your current channels, identify exactly what's leaking money, and show you what's possible with the right strategy.