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Most African businesses spend money on digital marketing and have nothing to show for it. We build data-driven campaigns that turn your marketing budget into measurable revenue — not just likes and impressions.
The Hard Truth
Most businesses post every day, run occasional boosts, and wonder why it's not working. Here's what's actually going wrong.
Boosted posts reach people who already like you. Real campaigns reach the people who don't know you yet but need exactly what you sell.
If you don't know which ad drove which sale, you're flying blind. You keep spending on what feels good instead of what actually works.
Generic targeting means you're paying to reach people who will never buy from you. Precise audience research changes everything.
Posting consistently without a content funnel is activity, not marketing. Every piece of content needs a purpose and a next step for your audience.
Based on average results across active clients within 90 days of engagement. Individual results vary.
What We Do
We don't offer everything — we focus on the digital channels that drive real results for African businesses at every stage of growth.
Facebook, Instagram, and LinkedIn campaigns built to acquire customers — not impressions. Every KES tracked to results.
Search, display, and YouTube campaigns that put you in front of people actively looking for what you sell — right when they're ready to act.
Long-game search visibility that compounds over time. We build authority through strategic content that ranks and converts — in African markets specifically.
Direct-to-inbox marketing that nurtures leads, re-engages customers, and drives repeat business — using the platforms Africans actually use every day.
Consistent, on-brand content across your platforms — planned, created, scheduled, and reported on. Your social presence on autopilot.
Clear dashboards and monthly reports that show exactly what your marketing is doing — revenue, cost per lead, ROAS, and actionable recommendations.
Our Approach
We follow the money. Every decision we make for your campaigns is backed by data, tested against reality, and optimised based on what actually works.
We start by understanding your product, your customers, your sales process, and what you've tried before. Marketing without this foundation is guesswork.
Before spending a single shilling on ads, we set up proper conversion tracking. If you can't measure it, you can't improve it — this step alone changes everything.
We test multiple audiences, creatives, and messages simultaneously — letting the data tell us what resonates with your specific African market.
Weekly optimisations, monthly strategy calls, and clear reports showing exactly where your money went and what it generated. No vanity metrics, ever.
Platforms We Master
Africa's largest social network. Laser-targeted audience segments, retargeting, and lookalike audiences for maximum reach.
Visual storytelling, Reels, Stories, and shopping. Perfect for consumer brands building identity and driving discovery.
Capture high-intent buyers on Search, reach new audiences on Display, and retarget across the web with precision.
Africa's most-used messaging platform. Broadcast campaigns, automated sequences, and customer re-engagement at scale.
B2B targeting by industry, seniority, and company size. The most powerful platform for reaching African decision-makers and executives.
Video-first advertising for brands targeting younger African audiences. High-impact, low-CPM reach where attention is growing fastest.
Reach Africans on any phone — smart or feature. SMS campaigns, USSD promotions, and mobile display networks for maximum market coverage.
Automated ad buying across thousands of African and global websites. Brand awareness at scale with frequency capping and contextual targeting.
We had been running Facebook ads ourselves for two years and getting KES 1,800 per lead. Three months after Ongadi Studios took over, we were paying KES 280 per lead and the quality was better. They didn't just run ads — they rebuilt our entire funnel from scratch.
Retainer Plans
All plans are month-to-month. We earn your business every month — not through a 12-month contract.
For small businesses that want a professional presence and a steady stream of leads without a big ad budget commitment.
For growing businesses ready to scale leads and revenue across multiple channels with a dedicated strategy.
For brands that are ready to dominate their category — aggressive multi-channel strategy, full creative production, and dedicated account management.
FAQ
Straight answers to straight questions. No fluff, no sales speak.
Talk to a StrategistLet's Grow Your Business
Start with a free marketing audit. We'll review your current channels, identify exactly what's leaking money, and show you what's possible with the right strategy.